Fisker - Building the sonic identity of the EV company and its Ocean SUV

As Sound Designer at Fisker I helped define our new company’s sonic principles and identity. As the world’s most sustainable EV manufacturer we sought to define and audio palette and marketing music choices that would reinforce the unique identity of Fisker. Design-forward, people-first, sustainable. Eclectic and energetic. Modern and intelligent. Through many rounds of design and iteration we built out the sounds for the ADAS chimes, and I spent much of my time shaping the AVAS sound (an EV’s ‘fake engine sound’) via custom software controlled by torque, acceleration, and velocity sensors on the vehicle which modulated the persistent sound generated from the dedicated on-board AVAS computer and coming out of the waterproof speaker under the vehicle.

I contributed music supervision and audio editing for this spot showcasing the Ocean driving around like a beast in the desert. It was a ton of fun and the track really elevates the energy of the spot while also staying aligned with our core sonic principles at Fisker: eclectic, energetic, and human.

We teamed up with Canadian designer and artist Geoff McFetridge to create a one-of-a kind Fisker Ocean art car that illustrates the dichotomy between the right and left brain. I contributed music supervision and audio editing for this video that helps to tell the design-forward story of Fisker and their unique artist partnerships.